For small businesses, investing in a website can be especially beneficial. A professionally designed website allows customers to find out more about your products or services, contact you directly with questions or enquiries, and even place orders online. Additionally, having a website helps build credibility and trust with potential customers who may not have heard of your business before.
Businesses that have a website tend to see an increase in sales and leads as well as improved credibility and more customer confidence. According to Forbes Advisor, businesses that invest in a website can expect to see an average return on investment of around $2 for every $1 spent.
How does this affect small businesses the most?
According to a survey conducted by the UK Domain, businesses with a website in the UK saw an average return on investment (ROI) of £24,000 per year. The survey found that 60% of businesses with a website reported an increase in sales, while 63% said it had helped to improve their credibility.
The report also found that businesses with a website were experiencing other tangible benefits. For example, 54% of businesses said they had received an increase in customer enquiries and 56% reported that it had helped them attract new customers. Additionally, 41% said that it helped them to save time, and 23% said that it had allowed them to reduce their overall business costs.
The study also revealed that small businesses were more likely to benefit from having a website. Over 80% of small businesses with a website reported seeing an increase in sales or leads, while only 48% of larger businesses reported the same.
Overall, the report highlights the importance of having a website for businesses in the UK. It shows that businesses with a website are more likely to attract new customers, increase sales, and improve their credibility, while also saving time and reducing costs.
87% of purchases decisions start with a Google search
According to a study conducted by PushON, Google is the most popular search engine for product research in the UK. The study found that 87% of respondents used Google to start their research journey before making a purchase decision. Additionally, around 64% of searches were carried out using mobile devices, indicating the trend towards a mobile-first web.
The study also revealed that consumers don't typically make purchase decisions based on just one search. On average, respondents reported carrying out 3.3 searches per purchase before deciding which product or service to buy. This shows how important it is for businesses to have an active presence across multiple channels and ensure their products are visible in online search results in order to capture the attention of potential customers at this early stage of the decision-making process.
Overall, this study demonstrates the importance of having an effective online presence and visibility in search engine results in order to meet the needs of today's consumers and influence their purchasing decisions in a positive way.
How Foundation helps small businesses
Foundation was created to provide the best affordable website solution on the market, build on our own lead generation framework meaning your website is built to generate business for your business.
All of our websites are mobile-friendly as standard and come with a free domain name, hosting and SSL all in one monthly package. They are also optimised for search engines (SEO) from day 1 setting your business up for long-term success.
Set the foundation for your business online with a pay monthly website from £1 a day.